Every single website on the World Wide Web share something in common. They all want to be visited and viewed by people just like you and me.
So how do these websites get people like you and me to find their sites? Well there are tons of different ways to find someone’s website: mouth to mouth, billboards, blogs, advertising etc … but mainly, search engines.
A person enters a search query and obtains a list of results for his research. Most people searching on search engines will never leave the first page, in fact 90% of the time they won’t. They will usually generate a new search with more detailed or specific keywords. Therefore it’s very understandable that most website owners would want to appear in that top 10. This is where SEO comes in very handy.
What is SEO ?
SEO, also known as Search Engine Optimization, is the optimization of a website, both on-site and off-site, in order to achieve good ranking in the organic results of search engines. Something very similar to search engine optimization is search engine marketing.
What is SEM ?
SEM is the act of marketing your website through a search engine. Whenever you type in a search query, the results appearing in the “sponsored links” section are basically paid for by advertisers. These websites did not appear there naturally, they paid to appear there on the search engines. These ads are also known as pay-per-click (PPC).
In the following sections on learning seo, we will teach you how to fully optimize your website so that you can achieve the highest ranking possible on the major search engines through ethical SEO techniques. The most important technique in SEO is patience. Do not expect to see a difference in your ranking after a week or even a month, although in some cases it is possible. SEO can take a few months before starting to take effect.
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