Link building is the most important step for your SEO campaign. Getting links back from good websites, blogs, directories, and such is very important because it will build you a good reputation and weight for search engines. Getting good links can be hard and time consuming but is worth every single minute that you spend on it. I will be giving you 5 tips that will greatly help you in your link building campaign.
Tips#1 Relevancy of Your Links
If you’re promoting cars you wouldn’t want a website talking about food giving you a link. Although that back link is good, you want to stay the most relevant to what you sell or promote. This helps the search engine understand exactly what it is you sell. They will then be able to categorize you for what it is you do.
Tips#3 Amount of Back Links to Your Website
All major search engines pay attention to how many inbound links your website has. This is the number one factor that improves or decreases your rankings. Work on getting a lot of inbound links from blogs and directories. But be careful not to be seen in the wrong blogs and directories because not all of them are good. Human edited ones are the best because they get reviewed by people like you and me so you are sure that they are relevant and trusted by the search engines. Automated blogs and directories never get reviewed, therefore you could post anything you want without having any relevancy to your topic and most importantly search engines give very little to no weight to those links.
Tips#3 Back Links From Quality Websites
As I stated above, it is not good to be seen in certain websites. Make sure that your inbound links come from quality websites that are already ranked and indexed by search engines and have a good page rank. One inbound link from a solid website is worth more than fifty links from smaller, not known websites. This goes for blogs and directories. Find blogs and directories that are human reviewed, those are usually trusted by search engines.
Tips#4 Links Anchor Text
Once you are awarded a link back from a website, blog, directory, etc, make sure that the anchor text contains your major keywords. This does help for your rankings. It will show relevancy with the link and your website. It will see that you have relevant keywords on your web page and on your link anchor text.
Tips#5 “Nofollow” & “Follow”
Usually, when you create a link, it is always attriuted the “follow” tag. This tells the search engine to follow that link and will bring the search engine to wherever it gets linked to. If you have a link on your web page that you wish the search engine not to follow, simply put the “nofollow” tag and it will do the trick, the search engine robot will continue going through your website. Unless it is an important and relevant link, I recommend you use the “nofollow” tag on any links you wish the search engine to see but not to follow.
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