Quality Inbound Links
Quality inbound links is the #1 way to rank higher in SERPs. Many SEO experts try so hard to get as many backlinks as they can to their web sites but most of the time they come from irrelevant and low quality websites. Remember that inbound links act like votes so you want to get them from high quality websites. Having 100 links from a low quality website isn’t worth as much as 1 link from an established website. Make sure that your inbound links come from quality websites that are relevant to your everyday business.Website Speed
Everybody seems surprised when you say this, but yes, your website’s speed does play a role to increase your rankings in SERPs. Google themselves stated it not to0 long ago. Make sure that your website’s loading speed is fast enough and make sure you fully optimize it for speed (get a good hosting company). A good way to increase your website’s speed is by giving it a good and organized structure by using CSS to design your website. Using CSS will facilitate the crawling and the indexing of your website. I wrote an article on how does CSS improve your SEO, go check it out.Canonization
People tend to forget this technique the most. Whenever you start a new website, you usually have more than one homepage. What I mean by this is that you may have:www.example.com, example.com, www.example.com/index.html, example.com/index.html etc…
All these URLs link to the same page which is your home page. This can be seen by search engines as duplicate content. To avoid this, add the “rel=canonical” tag. This tag will tell the search engine that no matter which home page URL he falls on, the one in the tag is the proper one. Here’s how to do it:
<link rel=”canonical” href=”http://www.mysite.com/” />
RewriteEngine on
RewriteCond %{HTTP_HOST} ^mysite.com [NC]
RewriteRule (.*) http://www.mysite.com/$1 [L,R=301]
RewriteCond %{HTTP_HOST} ^mysite.com [NC]
RewriteRule (.*) http://www.mysite.com/$1 [L,R=301]
Optimizing Anchor Texts
Getting quality inbound links is very important, but without a proper anchor text, your link loses a lot of value. The anchor text is the clickable part of the link. Like I stated earlier, every inbound link you get is a vote in your favor. Now when you add an anchor text, it tells the search engine that not only am I voting for this website, I am voting for him for this particular keyword. Here’s an example of what I mean:MetaSEO is a canadian search engine optimization company established in Montreal.
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