On Page Optimization - How To Reduce Your Website’s Bounce Rate

Bounce rate is a very important factor to consider while checking your web statistics. This will give you an idea of the overall quality of your website and if people are using it efficiently. Having a high bounce rate isn’t good at all even though you get a huge amount of traffic to your website. Whenever you have a high bounce rate, it’s probably because your website is non-relevant to the query or your website is a complete mess. Keeping a low bounce rate is very important for your website and your business. It can easily increase your revenue drastically.

But is it possible to reduce your bounce rate? Can your really “control” users to stay and browse your site? Well, yes it is possible!

What Is Bounce Rate?

Bounce rate is the percentage of people that “bounce” from your website on arrival. This means, when the user clicks on your link in SERPs and lands on your webpage, he didn’t navigate anywhere else and left your website from the landing page. In this article you will get some tips on how to decrease your bounce rate.

Website Navigation

Having a user-friendly website navigation is important because it helps users navigate easily through your website. When you arrive on a website and it has tons of places to navigate to and the user gets mixed up, there is big chances that he will leave your website without even navigating to your other web pages.
I recommend creating a navigation bar that is simple and easy to use. Having a user friendly website navigation structure can greatly decrease your website’s bounce rate.

Pop-Ups

Pop-ups have got to be the most annoying thing when you visit a website. I know that pop-ups annoy me and they certainly annoy you too as well. So many websites out there have instant pop-ups when you arrive on their websites and this could push a user to leave your website without even visiting other web pages because he gets annoyed. Yes many people use pop-up blockers nowadays but the percentage that don’t is still quite large.

Simply put, your website should never have any automatic pop-ups when landing on the home page or any other page.

Loading Time

Many users rarely stay on a website that takes to much time to load. Patience is very low when it comes to waiting for a website to load. If your website takes too long to load, the user will probably leave and click on the next result in the search engines.

There is many things you could do to decrease your website’s loading time such as getting rid of tables and converting to a clean CSS design, minimizing your javascript code, optimize your images etc… Having a slow loading website is the main factor which increases your bounce rate.

Quality Content

Having quality content is the main way to attract many visitors to your website because quality content is something very rare to find nowadays on the net. So if a user lands on your website and finds the same content he’s been finding over and over again, he will most probably leave your website without even trying to read the rest of your content. So it is very important that you offer your users solid, fresh, and relevant content.