Link Building - Link Wheel And Profile Linking

Link wheels and profile links are a great strategy for driving traffic to your website and helping your website gain position in the Search Engines. There is something to be said for building links on social media profiles. Profile pages on many popular social media sites tend to get indexed frequently. Some social media sites will pass on link value to your website and some let you use anchor text to describe your links. This helps tell the Search Engines what your website is all about.

There is some evidence that nofollow links do not pass value, however, the pages they point to get indexed quickly and nofollow links can still help overall link count for your website. MSN and Yahoo seem to follow nofollow links. It is important that you build profile links on websites that are related to the website you are pointing the profile links to. This will give your linke extra weight in the Search Engines.

A Link Wheel is basically a set of five or six Web 2.0 properties linked together and pointing back to a central “Hub” site. Think of a wagon wheel with a hub at the center and many spokes pointing outward and attached to a circular wheel. You build a link wheel using Web 2.0 properties like Squidoo.com, Hubpages.com, Blogger.com, Weebly.com, Blogsom.com, Quizilla.com , and Vox.com just to name a few.
Each Web 2.0 property is linked to its neighbor with one link and also linked back to the center hub or “Focus Hub” with one link. The Focus Hub never links out to the other web properties and none of the web properties link back to each other. All links are one way links. This linking structure is very is important. After building your Center Hub Page all other sites are designed for the purpose of linking to, and boosting the ranking of, Your Center Hub site.

The spokes or other sites must have relevant content and, preferably unique relevant content that funnels visitors into the Center Hub site.Setting up a basic link wheel is not that hard but if you are building an advance link wheel it can be a lot of work because you are now creating and maintaining a lot of content and Web 2.0 properties. You also need to make sure that you get the link structure right because the way you link to and from each property is very important in the eyes of the Search Engines. If you get this link structure wrong the Search engines could penalize your Center Hub site. Get this right and you will have great success with it.

By combining key word focused and themed Linkwheels along with profile links you can increase your Hub Sites rankings in the Search Engines. Just remember to follow SEO best practices when building your Linkwheels and profile links.