Article submission is very important for your off-page optimization. It
creates a good relationship between you and your users/readers. It also sends good traffic to your website because if you offer good articles with good content,
people will keep on coming to read your articles. Article submission is one of the cheapest and most effective way to advertise your website. Make sure to
always add links back to your website, as it serves as link building as well.
The Advantages:
- Quality Links: In your article, you will integrate your main keywords. Those main keywords should also be in your links anchor texts. Adding keywords as anchor texts is very important because it helps for your overall ranking in SERPs for that keyword. The article directories in which you will submit your article usually are high PR websites. Since those directories are high in PR, your links get lots of weight and value.
- Increase Targeted Traffic: By including links in your article either with anchor texts or just URL links, you will be increasing your targeted traffic to your website. How? you may ask yourself. Well simply because when people will search for an article in a specific category, they will start reading a bit of your article and if written properly and of value, they will probably visit your website for more information. Because those readers looked for a specific category and landed on you, there are big chances that those are the readers that you would want to target. This is also why including links back to your website in your article is very important.
- Increase Overall Page Rank: By getting quality links from these directories, your page rank gets better chances of increasing. It increases your site authority for the major search engines.
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