Link building is key to SEO. Going on a good and solid link building campaign is important to get high ranked. Once you find good spots to place your links you will have to add an anchor text to it. The anchor text is the hyperlink that links you to another page. There are specific ways on how to optimize the anchor text and I will share that with you.
Short Text
Keep your anchor text as short as possible, I recommend using a keyword or a short key phrase as anchor text. Do not use a long text for anchor because it will make it look weird and won’t help you much for your rankings. I’d say a maximum of 4 words per anchor text.
Being Specific
Be specific with your keywords in your anchor text so that when people read the anchor text, they know what they will find through that link on those specific keywords.
Being Relevant
Your anchor text should be relevant to the rest of your content and to the page you’re linking to. Putting relevant anchor text makes it easier for web surfers to know what they are being linked to.
Make Your Anchor Text Visible
These days, it is quite difficult to make the difference between links and normal text due to some styling attributes. Make sure your anchor text is different than the rest of your normal text. You could do so by underlining it or emphasizing it.
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