Link Strategy - Briefer on Link Wheels Explained

We’ll skip the briefer on SEO, and dive right into the newest trend in SEO link building — “linkwheels“. I’ve been reading stories from readers tell me how they’ve gotten first page results in less than a month using a technique known as a “link wheel”. We know that backlinks are key to ranking higher on Google, but how are the backlinks generated from a link wheel any different than what we’ve already been taught?

A link wheel is a link building process incorporating multiple link sources, with each of the link sources interlinking to each of the properties.

A typical link wheel has around 50 total properties laid out like this:

20 blogs
15 article sites
15 web 2.0 sites

So first, let’s define these different types of links. A blog is obvious, you’re reading a blog now.
Article sites are repositories online that house numerous articles about everything. A great example is eZinearticles.com.

A web 2.0 site is a site that lets anyone create their own blog/mini-site within their own site, typically using a subdomain. A great example is wordpress.com. Anyone can get their own blog, ie myownblog.wordpress.com.

How Link Wheels Are Inter-Linked

You have a total of 50 sites, each of these sites is going to interlink to each other, and each of these different sites we refer to as “spokes” of a larger link wheel.
So now that we know what goes into a link wheel, to actually create the link wheel, you want to do the following:

1. Write a 200 word article on each of those 50 sites
2. Within the article, you want to include 2 links
3. One link points to another randomly selected other of your 50 links
4. Your 2nd link points to your “money site” or the site you want to rank

Following those steps, your money site is going to get 50 quality, relevant backlinks. And each of your “spokes” is going to have a quality, relevant link.

So in total, you have built 50 super-quality links to your money site, all maintaining white-hat practices and ensuring your site is getting the best links from different sources.